Burger King Twitter hack is fast food commodity news of the worst kind

Tomorrow we’ll probably get a lot of 500 word print write-ups of an insignificant story that can be told in eleven.

Burger King Twitter hackIt must be a slow news day, as everyone seems gripped by the fact that someone has broken into Burger King’s Twitter account. There is a page full of results on Google News, and some people will be starting the long grinding process to get a full write-up of it into their print editions tomorrow.

It is fast food commodity news of the worst kind.

If you are on a social media service, the fact that they’ve been hacked will almost certainly have reached you. If you aren’t on a social media service, you are unlikely to care.

And what is the bottom line here? Will Burger King sell any less burgers tomorrow as a result?

Probably not.

But news outlets will have burned through a load more cash producing in the most expensive way possible a story that can be told in eleven words: “Burger King account hacked by moderately funny hacker posing as McDonalds.”

In the UK, Burger King recently had to admit their food products had been contaminated by horse meat. The sad thing is that tomorrow’s newspapers will probably contain more words about Burger King’s Twitter account security than they ever wrote investigating the security of the supply of meat into fast food chains.

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