“People are on social media, so do it on social media” – Buzzfeed’s Tom Phillips on #GE2015 at News Impact Summit London

Last week I was at the News Impact Summit London, and the first panel session was about coverage of the recent UK General Election, a subject rather dear to my heart. It featured Miranda Green, Buzzfeed’s Tom Phillips, ITV’s Jason…

Is @savedyouaclick snobbish about media? Yes

Is @savedyouaclick snobbish about media? Yes

See, I saved you a click in the headline. I’ve always been aggravated by the @savedyouaclick Twitter account. Expectation gap headlines can certainly be annoying, and oh boy did they rule Facebook for six months a while back. But headlines…

50 million reasons the media needs to stop thinking Buzzfeed is only lists

50 million reasons the media needs to stop thinking Buzzfeed is only lists

BuzzFeed got some money. The New York Times headline was predictable: “50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists” Ha! Ha! Ha! It’s BuzzFeed right? And all they do is lists, right? Ha! Ha! Ha!…

“From Search to Social” – BuzzFeed, Facebook, Metro & UsVsTh3m at #SMWLDN

Today I was part of a panel at Social Media Week London talking about the big shift “From search to social”. Here are some of the notes I took whilst on stage with BuzzFeed UK’s Luke Lewis, Facebook’s Karla Geci,…

“We aren’t here to steal anyone’s lunch” – Buzzfeed’s Luke Lewis at Hacks/Hackers London

At last month’s Hacks/Hackers London meet-up, ex-NME digital guy Luke Lewis talked about the launch of the UK edition of Buzzfeed. As a site being variously touted as the future of journalism and symptomatic of the very death of journalism,…

16 tapirs who think your attitude to “sponsored content” sucks

16 tapirs who think your attitude to “sponsored content” sucks

If the traditional news industry wants to keep on earning a share of digital marketing spend, it needs to solve the conundrum of “sponsored content”, “advertorial” and “brand journalism” online. No, I’m not actually going to litter this blog post…