Guardian shows why mobile design has to work for commercial content as well as editorial content
We’ve heard a lot recently about the labels that need to be applied to “native advertising” or “advertorial” online. If user-testing over the years has taught me one thing, it is that you can always rely on at least some…
“Anyone referring to journalism as ‘a product’ should be shot” – Quartz’s Leo Mirani & Jason Karaian at #HHLdn
I recently had a look down the back of my sofa, and found a load of notes from talks that I never got round to blogging. So I’m gradually putting that right. Here is what I made of watching Leo…
“Making news stand-out in a social media world” – Quartz’s Kevin Delaney at #SmartDEN
Quartz are by far one of the most interesting entries into the news market in the last couple of years, and at #SmartDEN, editor-in-chief Kevin Delaney spoke about how they operate. Kevin explained that they were “digitally native” and “mobile…
“From Search to Social” – BuzzFeed, Facebook, Metro & UsVsTh3m at #SMWLDN
Today I was part of a panel at Social Media Week London talking about the big shift “From search to social”. Here are some of the notes I took whilst on stage with BuzzFeed UK’s Luke Lewis, Facebook’s Karla Geci,…
“Every story starts with an audience of zero” – Jay Lauf of Quartz at news:rewired
I’ve been at the latest edition of news:rewired, and of course, note-taking and blogging furiously. Here are my notes from the opening keynote talk by Jay Lauf, publisher of Quartz. “Every story starts with an audience of zero” – Jay…
“Telling the story of Firestorm” – Jon Henley & Robin Beitra at Hacks/Hackers London
Carefully planned as a spectacular launch to the Guardian’s new Australian edition, “Firestorm” is a rich interactive telling the story of the astonishing forest fires that engulfed the town of Dunalley, which came to the world’s attention thanks to a…
“We aren’t here to steal anyone’s lunch” – Buzzfeed’s Luke Lewis at Hacks/Hackers London
[contentblock id=”2″] At last month’s Hacks/Hackers London meet-up, ex-NME digital guy Luke Lewis talked about the launch of the UK edition of Buzzfeed. As a site being variously touted as the future of journalism and symptomatic of the very death…
16 tapirs who think your attitude to “sponsored content” sucks
If the traditional news industry wants to keep on earning a share of digital marketing spend, it needs to solve the conundrum of “sponsored content”, “advertorial” and “brand journalism” online. No, I’m not actually going to litter this blog post…