“Every story starts with an audience of zero” – Jay Lauf of Quartz at news:rewired
I’ve been at the latest edition of news:rewired, and of course, note-taking and blogging furiously. Here are my notes from the opening keynote talk by Jay Lauf, publisher of Quartz. “Every story starts with an audience of zero” – Jay…
“Telling the story of Firestorm” – Jon Henley & Robin Beitra at Hacks/Hackers London
Carefully planned as a spectacular launch to the Guardian’s new Australian edition, “Firestorm” is a rich interactive telling the story of the astonishing forest fires that engulfed the town of Dunalley, which came to the world’s attention thanks to a…
“We aren’t here to steal anyone’s lunch” – Buzzfeed’s Luke Lewis at Hacks/Hackers London
[contentblock id=”2″] At last month’s Hacks/Hackers London meet-up, ex-NME digital guy Luke Lewis talked about the launch of the UK edition of Buzzfeed. As a site being variously touted as the future of journalism and symptomatic of the very death…
16 tapirs who think your attitude to “sponsored content” sucks
If the traditional news industry wants to keep on earning a share of digital marketing spend, it needs to solve the conundrum of “sponsored content”, “advertorial” and “brand journalism” online. No, I’m not actually going to litter this blog post…